The Countdown Is On. The Merch Drop Is Here.

Hey Festival Folk,

Can you believe it? We’re only 25 days away from the 2025 Lowell Folk Festival! The excitement is building, and we’re kicking it off with something big.

This year’s official festival merch features original artwork by Lowell legend Frank Casazza of Eyeformation, and we are beyond thrilled with what he created. Also thanks to Schae Koteles of Schae Studio for the art layout and design for all our ads, walking maps, and rack cards.

Frank’s bold, joyful style is all over this year’s design, and we loved it so much, we couldn’t choose just one version. That’s why, for the first time ever, we’re dropping a limited-edition “Alternate Art” version of the design, full-color, full-vibe, and available exclusively online. Take a look alongside the bold light-on-dark design that you can get at the festival.

Grab yours now and be the first to show it off.

This version won’t be sold at the festival, so if you want to turn heads on day one, now’s your moment.

The standard merch will go live online on July 25, just as the festival kicks off. But the Alternate Art Collection is available starting today, so don’t wait!

Shop the Alternate Art Merch Now

It’s almost time. We can’t wait to welcome you back.

See you soon,
Lee Viliesis
Executive Director